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Long before people began talking about alternative medicines and holistic health, an English trained naturopath by the name of William T. Anderton was creating his own herbal remedies for the people of Auckland, New Zealand. From his elegant shop in Symonds Street, opened in 1923, he offered his clients pure, natural prescriptions to assist good health


Based on his studies and observations, Anderton believed the human body to be self-correcting - "when it becomes ill, the body automatically begins to cure itself and re-establish the balance needed for good health". He also believed that this process could be assisted and hastened with certain herbal and natural remedies.


Today, the company is inspired by New Zealand nature and the incredible nature of the human body. That’s what gets the company out of bed in the morning. To work on new ideas that build on a hundred years of knowledge and naturopathic wisdom, creating incredible products to support the everyday health and wellness of all Australians.